Selected work

Proof, not promises.

Two kinds of work, one outcome: the client-facing side of the business runs cleanly and looks like the firm you are trying to become.

Reporting systems
KPI and SLA trackers
Brand identity suites

01 — Reporting and operations

Numbers a client can read in ten seconds

Each of these started as a mess of tabs, manual updates and a Friday afternoon nobody wanted. The output is one view, refreshed automatically, with an owner and a next step.

KPI tracker dashboard with target and actual columns — PerformanceKPI trackerWeekly targets against actuals, with a red flag when a metric is off pace.

Client health heatmap by account and week — Client successClient health heatmapEvery account on one screen, so a slipping client is visible before they complain.

Attendance and reliability report — OperationsAttendance and reliabilityTimekeeping and adherence rolled up by team, week and exception type.

Time log summary by person and client — BillingTime logsHours by person and client, reconciled before invoicing instead of after a query.

Appointment and booking dashboard — PipelineAppointment dashboardBooked, attended and no-show rates by owner and week, updated from the calendar.

Cluster reporting view comparing business units — LeadershipCluster reportingBusiness units compared on the same definitions, so the argument is about decisions not data.

Career matching tool interface — ProductCareer match toolA small internal product: scored matching, saved shortlists and a clean export.

Every build ships with the source sheet, the formulas explained in plain English, and a short walkthrough video. If I disappear tomorrow, the report still runs.

02 — Brand and design

Identity that holds up outside a mockup

A logo is the easy part. The work is the system around it — lockups, colours, print, uniforms, social — so the business looks the same everywhere a client meets it.

Identity suite

Harvey Spiner

A full identity built from one mark: primary, submark and horizontal lockup, each drawn for a different job.

Primary mark for signage and covers
Submark for social avatars and stamps
Horizontal lockup for letterheads and email
Full colour suite with reversed versions

PrimaryHarvey Spiner markThe anchor version, used at the largest sizes.

SubmarkSmall-format cutStill legible at avatar and favicon size.

LockupHorizontal versionFor letterheads, signatures and the top of a page.

Brand roll-out

MWE Motor Rental

Identity taken off the screen and onto the things the business actually uses — vehicles, staff and the front desk.

Logo variations for light, dark and single-colour use
Vehicle stickers sized for real panel space
Staff polo uniform with embroidered mark
Business cards and counter collateral

VehicleFleet stickersCut for the actual panel dimensions, not a template.

UniformStaff poloEmbroidery-ready artwork with a stitch-safe weight.

PrintBusiness cardsFront and back, with bleed set up correctly for the printer.

MerchGiveaways and merchBrand applied across promotional items without losing the mark.

Some client work is under NDA and cannot be shown. On a call I can walk you through the anonymised versions and the numbers behind them.

Your turn

Want this standard in your business?

Start with the free Ops Leak Audit. I will tell you which of these would move the needle first — and which you do not need yet.

Book a discovery call See packages and prices